Inclusion in diversity is the building block of teamwork at the workplace. It is important to celebrate differences and ensure equal opportunity and exposure to all in the workplace.
This was a campaign aimed to raise awareness about the employe diveristy, celebrating it, and including all to increase collaboration. It was important to make the communication aligned to the purpose of bringing everyone together in a melting pot while keeping it appealing and exciting. It was used to accompany an internal initiative called 'Diversity week'.
The communication was created coordinating with the offline events that took place. There was a distinctive design theme which used vibrant colours, celebrating teamwork and coming together. It was a successful campaign and the communication received wide appreciation.