We spoke with internal teams, the merchant partners, and the creative teams to understand the root of the problem. What came to our notice was the expanse of ad types and non-standardized guidelines with a lack of formal documentation was creating a sense of ambiguity amidst the teams. With multiple stakeholders the lack of a universal master document was the core challenge.
As we brainstormed it was clear that a universal master documentation of all ad types and specs that could be shared as guidelines would be the most apt solution. Taking forward the insights garnered during the listen stage we created mind maps and solution lists. After rigourous debate the key solutions were identified as a print and e-guidelines covering the ad types & specs, best practices and dos-don’ts with examples, along with ready-to-use open-source templates that could be used by creative teams.