People are our main strength. With every project, we have invested our interest and efforts to get to know the people. ‘Target group’ is restricting. We expanded our research to prospective audiences and even outside the borderline to make sure we grab the attention of not just the target audience, but people. With vertical depth in knowledge about various segments of recipients, we focussed on how they love to be spoken to and where will we, undoubtedly, grab the eyeball.
Moodboards and sketches
We start from the scratch. Once we got enough research in place, we sketched out our thoughts on paper. We determined our design styles with intense scrutiny of various styles and made sure only the best sketches and styles set the mood for our clients.