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Design of User Experience
for an upcoming mental
health start-up

The Challenge

A patented product brought in from the UK, this upcoming Mental Health Start-up needed an intuitive User Experience needed to be designed to stand out in a domain with aggressive competition. There was an inherent need for something fresh and lively to bring in a sense of ease and appeal to a space associated with stigma.


Employing our Design Thinking framework

Right from the get-go, we knew our job was not to just create intuitive User Experiences, but a larger mandate of User Acceptance. We employed our Design thinking framework, "Listen First (Empathize). Think Next (Define and Ideate). Solve last (prototype). Improve Further (Test and Support)." to ensure we had all stakeholder priorities and user affinities mapped. Understanding the need to create a product that delights we invested time in extensive market and user research.
mental health app UI design

User and Competition Research

We had focus group studies and one-on-ones with the proposed user group to understand their needs, while ensuring we studied the competition to make sure we knew what needed to be better, while ensuring that we didn't reinvent the wheel for what works. Arriving at this balance was crucial and our research helped us arrive at the answers and key insights, the backbone for UX design.

UX Workflow and Process

Employing our industry leading UX Workflow and Process we set out to design what we envisioned. Our UX Design workflow first focussed on
user experience for App

Front End Logic design

In this step we built the Information Architecture, User Flows and Sitemaps. Using this we designed the Low Fidelity and High Fidelity Wireframes the blueprints for the development and design.
  • With wire-frames in place we conducted a quick round of User Testing, with physical mocks followed by a click-through prototype to understand User behaviour and tweak the design to deliver a seamless experience.
  • In the meanwhile we worked out the User Interface Design Theme where Colour scheme, Iconography, Typography, Visual Elements were ascertained.
  • With the wireframes being finalized, the back end development was kickstarted, while the Screen Design and Mocks were designed parallely to ensure delivery optimization.
  • Another round of User testing with the UI prototype complete with interactions was conducted to fine-tune UI aesthetics better.
  • With the final design in place the Assets & Style Guide were shared for completing the Front end development followed by the functional testing and a final round of user testing.