Following contemporary design and visual trends - WinkTales was able to bring in fresh appeal. Taking a step further, WinkTales ensured no two campaigns looked the same - with constant reinvention there was freshness in communication, as one employee said, “These days I look forward to see what’s coming next...”
New age media & Multi-touchpoint approach
With increasing touch-points of communication, WinkTales realised the need to deliver the communication to where the audience is - Yammer, Sway, External Social Platforms - Facebook, Twitter, emailer, and offline areas delivered the communication in new-age media formats like micro-sites, videos (animations and live), GIFs etc
Quick turnaround times
With a dedicated team and streamlined check-point review process, WinkTales was able to deliver full-fledged campaigns within a turnaround time of less than 72hrs. “Working with such stringent timelines, you always have to 'get it right the first time', and we're able to do that because of our check-point review and processes. It's our pleasure to Deliver to Delight.” - Team Leader, WinkTales.
Constant feedback from the stakeholder group via surveys, one-on-ones, and group discussions were taken.WinkTales introduced the PDCA [Plan-Do-Check-Act] cycle to iterate for continuous process and output improvement.