The Challenge
The employee engagement programs designed a Wellness Company were facing low registration
and comparatively less participation from the employees, though the program was designed
in a well-structured manner to boost the physical and mental wellness. All though the program was tailor
made to each and every company, they were unable to draw a central theme which would differentiate
them from their competitors. With both problems in hand, client wanted to improve the communication that
would be more effective and efficient to increase both the participation and registration
from employee side in such wellness activity.