One of the top global technology companies decided to celebrate women’s day with a woman empowerment campaign. The aim was to render this campaign with creative collateral. Inspired by women, the campaign had to represent uniqueness, strength, and authenticity.
We decided to represent women in a raw, reverent form. We selected three attributes that represented the fundamental nature of women. Poise, Power, and Balance. The illustration used classic colours and an elegant style to show these attributes in all their grace.
Poise: Elegance in her conduction that arises from her pure soul and young heart, a woman is the ambassador of a company’s culture in her every move. Power: A woman is the unbreakable strength of an organization. She is the vigour of a professional community with the potential of a supernova. Balance: She is the stability between work and a home. The winning force of the company with robust roots of a family. She is all in one, a woman.