Asian Paints is known to be among the most innovative brands by Forbes. One of its proprietary products is 3D Home-Styling and Visualization that brings closest-to-reality visualization for homes. With Asian Paints positioning itself as the nation’s biggest décor brand, it was important to strengthen this positioning with the brand identity of the new product.
The product catered to the general home-builders and décor enthusiasts. With intense competitive study and research of the target group, we approached the brand identity with simplicity and minimalist design. An adaptable design approach was taken to represent the brand name as well as the tagline to appeal to the décor-enthusiastic audience while upholding the design standards of an international décor brand. A wooden texture was used to emphasize the brand’s typographic logo which implies the product’s authenticity and intent.