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Bettering Customer
Experiences for
India’s leading paint
and dEcor company

The Challenge

Designing a refreshing customer experience through varied marketing collateral to enhance the creative quotient and align with the thought leadership of the client.

Approach

Research

People are our main strength. With every project, we have invested our interest and efforts to get to know the people. ‘Target group’ is restricting. We expanded our research to prospective audiences and even outside the borderline to make sure we grab the attention of not just the target audience, but people. With vertical depth in knowledge about various segments of recipients, we focussed on how they love to be spoken to and where will we, undoubtedly, grab the eyeball.

Moodboards and sketches

We start from the scratch. Once we got enough research in place, we sketched out our thoughts on paper. We determined our design styles with intense scrutiny of various styles and made sure only the best sketches and styles set the mood for our clients.
Decor case study image

Design themes

We work as partners with our clients. So, we made sure we are on the same page. With each step of the creative process, we engaged with clients to bring their thoughts and vision into the creatives. So, when we decided the theme that is most engaging, backed by science and an emotional connect, we proceeded to project these themes to them.
Asian Paints wallpaper design

Quick design

We are fans of methodical design processes. And we believe in a check-point review.
With ever step, starting from the research, copy, to the creative itself, we painted a clear picture of how the experience is shaping up. This creates a beautiful synergy with our clients and soon, we forge a strong relationship and create indulging experiences.
Decor case study catalogue