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Manager : Digital Marketing & Lead generation

Job Title

Manager : Digital Marketing & Lead generation

Role Overview

Looking for a self-motivated individual with 4+ years of experience in Digital Marketing and Inbound lead generation for B2B Service businesses. The candidate is expected to drive WinkTales’ growth with the help of primarily Inbound activities and few Outbound activities with a focus on generating qualified leads.

Duties & Responsibilities

  • Work on generating the leads from various Marketing campaigns and take them through the cycle of qualification to closure/transfer as required.
  • Reconnect and build relationships with cold leads and continuously build the pipeline.
  • Strategizing the digital marketing efforts including SEO, email, content marketing and other inbound mechanisms
  • Respond to incoming Requests for Information(RFIs), Requests for Proposals(RFPs) in a professional and creative manner
  • Identify potential prospects by analyzing markets/domains and track potential prospective clients
  • Cultivate prospect relationships as needed through the sales lifecycle
  • E-Mail mining and database creation for email marketing.

Skills Required

  • Excellent Digital marketing knowledge
  • Frugal and Growth hacking mind-set, to generate maximum leads with minimal spend
  • Experience developing effective tactical marketing strategies to support sales acquisition
  • Ability to manage and track lead generation and a sales pipeline through CRM system
  • Aggressive, proactive approach with a hunter sales mentality
  • Proven track record hitting and exceeding lead targets
  • Strategic mind-set focused around a value-add sales approach
  • Agile and creative approach to business development

Qualification/Experience Required

The ideal candidate will be an inspiring and confident team player with:
  • 4+ years of B2B Service Marketing & Lead generation experience (Ideally in UX, IT, Design/Communication)
  • Graduate/Post graduate

About WinkTales

WinkTales is an Experience Design firm, based out of Bangalore and having clients world-wide. We help Organisations solve their business challenges using creativity. We work in the following 3 domains
  • User Experience : UX Research, Full cycle UX/UI Design, Usability Testing for Website and Apps
  • Customer Experience : Branding, Communication, Digital/Social Media content creation
  • Employee Experience : Corporate/ Employee Communication, Employer Branding, Employee Engagement
Please check about the company, our work and culture at
Work days: Monday to Saturday, except 2nd , 4th &5th Saturday

Why WinkTales

  • Opportunity to have direct impact on the growth of a fast growing & dynamic company
  • Working hand – in – hand with the Founders and Art Directors
  • Amazingly talented & fun-to-be-with team members
  • Exposure to various domains of creative industry
  • Live on-the-job learning for aspiring entrepreneurs working on live projects and first-hand interaction with clients
  • Great company culture