Looking for a self-motivated individual with 4+ years of experience in Digital Marketing and Inbound lead generation for B2B Service businesses. The candidate is expected to drive WinkTales’ growth with the help of primarily Inbound activities and few Outbound activities with a focus on generating qualified leads.
Duties & Responsibilities
Work on generating the leads from various Marketing campaigns and take them through the cycle of qualification to closure/transfer as required.
Reconnect and build relationships with cold leads and continuously build the pipeline.
Strategizing the digital marketing efforts including SEO, email, content marketing and other inbound mechanisms
Respond to incoming Requests for Information(RFIs), Requests for Proposals(RFPs) in a professional and creative manner
Identify potential prospects by analyzing markets/domains and track potential prospective clients
Cultivate prospect relationships as needed through the sales lifecycle
E-Mail mining and database creation for email marketing.
Excellent Digital marketing knowledge
Frugal and Growth hacking mind-set, to generate maximum leads with minimal spend
Experience developing effective tactical marketing strategies to support sales acquisition
Ability to manage and track lead generation and a sales pipeline through CRM system
Aggressive, proactive approach with a hunter sales mentality
Proven track record hitting and exceeding lead targets
Strategic mind-set focused around a value-add sales approach
Agile and creative approach to business development
The ideal candidate will be an inspiring and confident team player with:
4+ years of B2B Service Marketing & Lead generation experience (Ideally in UX, IT, Design/Communication)
WinkTales is an Experience Design firm, based out of Bangalore and having clients world-wide. We help Organisations solve their business challenges using creativity. We work in the following 3 domains
User Experience : UX Research, Full cycle UX/UI Design, Usability Testing for Website and Apps
Customer Experience : Branding, Communication, Digital/Social Media content creation