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Job Title

Copy Writer/Senior Copywriter

Role Overview

The ideal candidate is a creative team player, talented wordsmith, and grammar sleuth. You will be responsible for developing marketing and communications content that will separate us from the crowd. Looking for someone who is passionate about Copywriting and Content marketing.

Duties & Responsibilities

  • Create, edit and proof-read copy according to client’s expectations while meeting deadlines. Some examples include and not restricted to: Taglines, Social Media Content, web copy, brochures, copy for voice over for animation video or other related marketing materials.
  • Create taglines and slogans that appear on brochures, websites and other promotional materials.
  • Producing creative ideas for innovative campaigns
  • Own the content marketing strategy of WinkTales and execute it including blogs and other public posts
  • Working with Art Director to devise creative strategies
  • Writing perfect, pleasing copy to engage the reader
  • Understanding client specifications to craft copy that is on brand
  • Have detailed knowledge of the target audience of each project and maintain accurate tone of voice.
  • Have regular interaction with clients and provide suggestions for content related issues.
  • Point out the mistakes in this JD.

Skills Required

  • Skilled in writing clear, concise, and on-strategy copy
  • Able to generate engaging content, including necessary research
  • Understand the different language styles that appeal to various target markets, including the subtleties between B2B, B2C, and content
  • Ability to manage multiple projects and deadlines concurrently
  • Ability to judge creative concepts and copy, and clearly communicate creative direction to others.
  • Ability to work productively and harmoniously with designers who share the responsibility on the given assignment
  • Understand the fundamentals of layout/design and able to collaborate with design team
  • Desire and willingness to work in a collaborative, innovative, flexible and team-oriented environment
  • Ability to serve as enterprise copy and content trends expert

Qualification/Experience Required

The ideal candidate will be an inspiring and confident team player with:
  • Excellent verbal and written communication skills.
  • Bachelor’s degree in relevant field required.
  • 2–3 years relevant experience, agency environment a plus

About WinkTales

WinkTales is an Experience Design firm, based out of Bangalore and having clients world-wide. We help Organisations solve their business challenges using creativity. We work in the following 3 domains
  • User Experience : UX Research, Full cycle UX/UI Design, Usability Testing for Website and Apps
  • Customer Experience : Branding, Communication, Digital/Social Media content creation
  • Employee Experience : Corporate/ Employee Communication, Employer Branding, Employee Engagement
Please check about the company, our work and culture at www.winktales.com
Work days: Monday to Saturday, except 2nd , 4th &5th Saturday

Why WinkTales

  • Opportunity to have direct impact on the growth of a fast growing & dynamic company
  • Working hand – in – hand with the Founders and Art Directors
  • Amazingly talented & fun-to-be-with team members
  • Exposure to various domains of creative industry
  • Live on-the-job learning for aspiring entrepreneurs working on live projects and first-hand interaction with clients
  • Great company culture